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If you are not successfully making and selling cocktails in your bar then you haven't yet taken advantage of Bols Academy. In the past, cocktail programs focused on promoting cocktails, but didn’t deal with the commercial realities of selling the drinks – at a profit. BA is a total resource for bar owners, managers, and bartenders covering all the major skills and knowledge needed to start successfully making and selling cocktails. |
 We know that many of you would include cocktails as part of your offerings, but are deterred for various reasons:
- You believe it's too expensive / too slow.
- You don't think that it is appropriate for your bar.
- You don't have very much experience with cocktails.
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BA can not only remove these barriers, it can get you started on cocktails with a minimum of effort, investment, and time. Here are some examples:
- Step-by-step instruction introduces absolute novices to the practice of making great cocktails – every time.
- TC elevates the drinks knowledge and selling abilities of bartenders, turning them into passionate ambassadors for cocktails.
- TC, with minimal investment, can raise a bartender’s drinks-per-hour speed from an average of 90 to well over 200.
- TC can help on-premise accounts decide which cocktails will work best for their target markets, and then help them design drinks programs to maximize that appeal.
- TC can show you how – using your existing drink stock, equipment, and bar set-up – you can effectively and efficiently make and sell cocktails.
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To help get you started, BA has put together a Cocktail book with everything you need to know to start cocktailing. Contact your local sales representative today and order yours today. |
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How to use the dictionary
If words in the text are in highlighted, click them and get
additional information in this section.
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The Thalia Lounge in Rotterdam (the Netherlands) is really something
special. How did young owner Chris Banyard create this new sensation? |
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